Branding library

This is where you’ll find all 12 resources for Shape Your Brand Story and the Brand Seasons® Playdeck.

SEASON OF SOWING

Strategy

01. Vision in Focus

Listen to the guided visualisation and download the worksheet.

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02. Guided by Values

Prompts and a word list to help you name what you stand for.

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03. Plot the Persona

Define your audience. Sample persona included. Prints to A3.

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SEASON OF BLOSSOMING

Style

04. Mood Maker

Create moodboard that guides your choices. With client examples.

Article »

05. Colour Stories

Create your palette with this guide to emotion, harmony and contrast.

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06. Type + Tales

How type can help you tell your story. Includes examples of pairings.

Article »

SEASON OF HARVESTING

Story

07. Shape Your Story

Where the book began: three letters on vision, values and voice.

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08. Story Mapping

Map your arc, milestones and turning points. Sample map included.

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09. Rewild your Content

Prompts to bring the untamed back into your content creation.

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SEASON OF GROUNDING

Substance

10. Your Brand Audit

A detailed checklist and “health check” to help you assess your brand.

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11. The Content Trail

A simple workbook to help you map out moments, messages and meaning.

Download »

12. Know, Like, Trust

Listen then reflect on one of the the oldest rules in small business.

Listen »