Craft a brand that feels like home

Fonn is a layered Scottish-Gaelic word.

It carries resonant meanings of land and place, melody and rhythm, delight and fondness. Welcome.

The essence of Fonn is woven into my creative practice. While strategy and styling remain core to what I do, storytelling has always been the heartbeat of my work.

This is why I’m delighted to be publishing Shape Your Brand Story with 91 Editions this year, and I invite you to stay a while as this new home (formerly These Are The Days) evolves.

SHAPING YOUR STORY

It all begins with an idea.

You want to launch a business, turn a hobby into something more, or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make all the difference.

The spirit of your brand is what will separate your product or service from the rest, and I believe in bringing your unique energy to the creative process, weaving passion and purpose into an identity that captures your brand essence.

Storytelling

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Strategy

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Styling

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Storytelling · Strategy · Styling ·

Branding services

Ready to connect with your people on a deeper level, in a way they’ll fondly remember? When someone discovers your business, let’s give them a reason to stay.

Learn more about how I can support your branding needs.

  • My signature package is for those ready to build a brand from the ground up. Together, we’ll get to the heart of your business — shaping a brand roadmap, developing a brand identity and crafting a brand narrative that feels good.

    Craft a brand you’re proud to share.

  • Join me on the path to brand alignment with 1:1 mentoring. Whether you’re clarifying your direction, delving into strategy or exploring your story, this is a steady and supportive space to get clear on your vision.

    Find your footing, move with meaning.

  • I created this focused session to help you make meaningful progress on your brand. Whether we bring energy to your strategy, style or story, we’ll work together to bring clarity and momentum to what matters most.

    Make space to reset and realign.

MY STORY

Hi, I’m Sarah, a designer, mentor and writer with more than two decades in business and 25 years in marketing and design.

Originally from Edinburgh, I now work from my studio nestled in the Scottish Borders. When I’m not immersed in branding projects, you’ll find me writing, reading or exploring with the littlest team members: a colour-loving lass, happy-natured lad and curious cat!

If you’re looking for a gentle, nurturing and playful approach to strategy, styling and storytelling, I’m here to help.

  • "Sarah ran a brand strategy workshop for our charity, shaping it with us and ensuring that what happened on the day met our needs. Engaged and empowered, we finished with an outcome everyone was excited about.

    Evie Murray, Founder, Earth in Common

  • "If you want to bring your brand to life in a heartfelt way, work with Sarah. I knew I could trust her and we settled on a business name and cohesive style that beautifully captures how I work."

    Michelle Gately, Word by Word Storytelling

  • We are thrilled with our new brand style. More than just a refresh, Sarah took inspiration from the stunning topography of our beautiful region to create an identity that is simple, elegant and has layers of meaning.”

    Simon Robinson, Marketing Manager, Meetings Perthshire

  • "Sarah made the design process straightforward and we appreciated her honesty and flexibility. We nearly didn’t prioritise branding, but are so glad we did. It helped us begin our journey with a real sense of pride."

    Marita Mckay, Kind & Conscious

  • “Our latest project was a big step; redefining our brand story after a restructure. Sarah studied the market to understand the challenges we faced and revitalised our website with new content, imagery and personality.”

    Matt Shaw, Sales Director, Fountain Court Apartments

  • "Sarah has a brilliant way of interpreting words and ideas and got my personal brand with little direction from me. I loved her openness and willingness to play and feel so much more confident."

    Sasha Glasgow, Frank+Feel