Shape Your Brand Story
Nurture a brand that feels like home: a book for founders, makers & creatives
After twenty years of helping founders find their voice, Sarah Robertson has written a storytelling book for founders, makers and creatives. Whether you’re starting out, shifting direction or seeking a reset, Shape Your Brand Story is your guide to branding with intention, season after season.
Find clarity, direction & momentum with this guide to supporting your brand through its seasons.
Grounded in the four pillars of strategy, style, story and substance, this book offers a deeply human and playful way to cultivate your brand ecosystem.
With reflective prompts, case studies and practical exercises, you will learn to tune into your vision, values and voice, and express your brand story with authority and sincerity.
After twenty years of helping founders find their voice, Sarah Robertson has written a storytelling book for founders, makers and creatives. Whether you’re starting out, shifting direction or seeking a reset, Shape Your Brand Story is your guide to branding with intention, season after season.
After twenty years of helping founders find their voice, Sarah Robertson has written a storytelling book for founders, makers and creatives. Whether you’re starting out, shifting direction or seeking a reset, Shape Your Brand Story is your guide to branding with intention, season after season.
About the author
Sarah Robertson is the founder of Fonn, a storytelling studio built on curiosity, creativity and connection.
After two decades of helping founders find their voice, she created the Brand Seasons® Method, a cyclical approach to branding designed to support the natural evolution of a business.
She is the creator of the Brand Seasons® Playdeck and Playbook, tools used by founders, makers and creatives worldwide.
FAQs
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The physical book is scheduled to be dispatched in October 2026. You will receive a shipping confirmation email with tracking information as soon as it is on its way to you.
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Absolutely. You can buy the book for a friend, your local library or even a college or university.
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Yes! I ship internationally. Please note that shipping costs and delivery times may vary depending on your location. Additionally, please be aware that local customs duties or import taxes may apply upon arrival, which are the responsibility of the recipient.
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Please be aware that local customs duties or import taxes may apply upon arrival, which are the responsibility of the recipient.
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You can request a refund within 14 days of placing your pre-order.
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Absolutely. If your book arrives in less-than-perfect condition, please contact me within 14 days of receipt and I’ll arrange a replacement.