My brand story

Hi, I’m Sarah, a writer, mentor and designer with more than two decades in business and 25 years in marketing and design.

Are you looking for a gentle, nurturing and playful approach to branding and design? Then you’ve come to the right place.

I believe in bringing energy to the branding process, weaving purpose into identities and delivering memorable design concepts that tell a story. We can make this happen in a few ways; through a design package, creative mentoring or an intensive day.

My studio

I love supporting independent businesses to develop brands that embody their spirit and story. Collaborating with clients to define their vision, craft beautiful visuals and discover their voice is at the heart of my creative practice.

I stepped into my first marketing job on my 17th birthday and spent 20 years working in the fields of graphic and website design, then in 2020 made the decision to narrow my focus and follow my passion for all things branding. After spending five years deepening into this work, I launched Fonn, a studio dedicated to brand storytelling.

Who I work with

While each of my clients is unique in what they do, they have one thing in common: passion and purpose and the belief that their work can make a difference.

You’ll find that many of the branding and design projects I work on feature a touch of nature because, for many businesses, the world around them and everyday beauty are a great source of inspiration.

What I care about

CURIOSITY: I believe in remaining open to ideas throughout the design process and bringing my most imaginative self to branding projects.

CREATIVITY: I believe creativity is as much about problem-solving and decision-making as it is about igniting a sense of playfulness and possibility.

CONNECTION: I believe in honesty and kindness and love collaborating with clients. You might like to think of me as part of your team.

My skills

Brand strategy

  • Brand architecture

  • Market positioning

  • Creative direction

  • Persona research

  • Name generation

Brand styling

  • Art direction

  • Visual identity

  • Packaging + print

  • Illustration

  • Website design

Brand storytelling

  • Brand voice

  • Content strategy

  • Narrative pillars

  • Messaging

  • Copywriting