Sparking
Stories
A brand storytelling workshop for founders, makers & creatives
Thursday 24 September
10:00-12:00 BST
£45.00
Can be credited toward the Brand Seasons® Playgroup or a Brand Waypoint, Brand Trail or Brand North booking made before the end of October.Sparking Stories is an online storytelling workshop and guided writing session; a space to catch the threads of your brand narrative and write alongside others.
Over two hours, we’ll explore the secrets of brand storytelling then work through a series of guided writing prompts together.
I’ll be on hand throughout to answer questions, but this isn’t about crafting perfect prose. This is about generating ideas and getting comfortable with the concept of sharing brand stories.
You can focus on website copy and essays, social captions and emails, and the stories you share across other areas of your marketing. The prompts apply to all.
For many of us, September carries a certain energy. It feels like a new year, and in the language of my book, Shape Your Brand Story, it’s aligned with the Season of Sowing: a time for laying foundations.
Whether you're starting anew, shifting direction or simply feeling the need to reconnect with why you started, this workshop is your chance to pause, reflect and write your way into your next season of business.
THE DETAILS
Part 01: 60 minute live workshop
Part 02: 60 minutes guided writing
Receive the Sparking Stories toolkit, a PDF with 28 storytelling prompts
A playlist for the session and to return to when you need some inspiration
Seven-day replay access (for the workshop element and bonus prompts only)
A personal accountability check-in email two weeks after the session
THIS IS FOR YOU IF:
You're building something meaningful and want your communications to reflect that
You need a practical introduction to brand storytelling that doesn't feel corporate
You're curious about sharing stories and want a guided experience to support you
You know your story matters but struggle to find the time, structure or words
You’re seeking a sense of community that you can't get from working on your own
Note: you don't need a business to join. If you have an idea, are building a creative practice, or just have a desire to explore storytelling, you have all you need!
THE WORKSHOP
Over the first 60 minutes, I'll guide you through three core ideas inspired by my Brand Seasons® Method. Each one includes a short teaching segment and storytelling idea (only available to workshop attendees) so you're not just listening but taking action!
Branding is storytelling
Your brand is the sum of how your business is experienced. It can be felt as much as it is seen. Here we explore strategy, style and story, and how they meet to create a brand with real substance.
1
Businesses have seasons
I like to pair the natural rhythm of a season with the core pillar of a brand. The season tells you when to act; the pillar tells you what to focus on. In this segment, we make a map for growing your business in tune with your capacity.
2
Defining your difference
Your true difference is rarely a single thing; it's a blend. This is where we explore what sets you apart and look at the intersection of your professional expertise and your human experience. Then we get to the fun part; Sparking Stories!
3
Can be credited toward the Brand Seasons® Playgroup or a Brand Waypoint, Brand Trail or Brand North booking made before the end of October.
THE TOOLKIT
Ahead of the session you’ll receive a toolkit with 28 storytelling prompts.
If you’d like support to help you describe who you are and why you do what you do, or you’re simply looking for a way to stay connected, these prompts are here to creatively unblock and support content strategy.
THE WRITING
After a short break, we'll move into the guided writing session, where the teaching becomes practice.
Together, we'll work through three rounds of storytelling prompts, drawn from the Sparking Stories toolkit. Each round gives you time to write freely, followed by an optional moment to share a line or an insight in the chat. There's no pressure to share; you can always pass and keep writing.
We'll close with an invitation to share one action you'll take in the next two weeks, and I'll follow up with a personal check-in email two weeks later to see how you got on.
You’ll leave with:
A clearer sense of your brand voice and story
At least five pieces of writing you can adapt for your website, social media platforms or emails
The Sparking Stories toolkit with prompts to return to whenever you're feeling stuck or unsure
An introduction to a framework for approaching your marketing content with more ease and intention
Your questions, answered
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Yes. While Shape Your Brand Story gives you the philosophy and exercises, insights and stories, the workshop gives you accountability and connection. You’ll be exploring brand storytelling in community.
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Absolutely! This is a standalone workshop. You'll leave with three clear takeaways and a toolkit you can return to. If you enjoy the experience, the book is your next step.
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You don't need to be a writer to shape and share your stories. The prompts are designed to be accessible, not intimidating, so all you need is a willingness to show up and put pen to paper.
During the session, I'll be available to answer questions and offer guidance. And while I can't review everyone's writing individually, I'll be actively present throughout to respond to and support the process.
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Not at all. The Brand Seasons® Method is designed for independent founders, makers and creatives. If you have an idea and a desire to build a creative practice around it, you're in the right place.
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A replay of the teaching portion will be available for seven days after the event. The guided writing element of the workshop is designed to be experienced live, so if you can attend in person, please do.
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Two weeks after the session, I'll send you a check-in email, a lightweight touchpoint. If you want to go deeper, I offer one-to-one mentoring, which you can explore when the time is right.